the idea is to withdraw from our lives of mass consumerism that inadvertently remove us from the innocence of our senses. 

bring back the basics of creativity, “the artisanal work”, the high quality or distinctive product handmade in small quantities using traditional methods. 

what we wear, eat and utilize can be approached in an illuminating process, starting with the touch of our hands, allowing us to transmit this creative energy into our consciousness and by developing anything we want. 

this process holds the essence of uniqueness; there will never be two of the same. when a person hand knits a sweater, every piece will be a different artwork from an other, and the next different again. 

the artisan may follow a direction, but the craftsmanship will lead the way, each sweater has its own identity, it makes you expand your mind for another beauty to arrive, not expecting exactly the same. 

this is a higher message, if we have expectations we are not freeing our mind, we are trapped in the idea of consumerism, always questioning who? where? why? it is now when we must transmit the higher message; let your mind be free, with no judgment. 

what will bring you to admire each piece will be your senses - the color, the touch, the sensation. this is what will draw you to wear it, feel it!

artisanal work says no to mass consumption, and no to mechanical processes, allowing you to maintain your innocence where the joy of surprise resides. this way we will have the chance for the next to be even more beautiful, and not exactly the same. allowing the joy to shine in a world of industrial consumerism.